After completing her Master's degree in "International Business Studies" with focus on marketing and communication in Maastricht and Paris, Julia did a traineeship in a lifestyle & pr-agency in Munich. Afterwards she became a trainee in PR, marketing, events and customer loyality in a renowned, international textile company with headquarter in Düsseldorf.
After several years as project manager in the department of marketing & customer loyalty ,Julia worked as a buying agent for 2 more years. In early 2010 Julia moved back to the PR-agency side, and then in 2012 took the step into self-employment. Additionally she is a lecturer for fashion communication at the Media Design University Düsseldorf.